Monthly Archives: November 2011

Three days ago, my best mate showed me his new Samsung Galaxy S II.

As a diehard Apple fanboy of over a decade, I was incredulous that he still refused to even consider an iPhone. As a self professed ‘anti-Apple kinda guy’, he just laughed as he showed off a ton of features that made me jealous as hell. We both agreed if Samsung could create an ad based on the insight of US v THEM, they’d probably kill it.

Here is that ad.

Business Insider just interviewed two execs behind the campaign here
via Baysey


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